A Digital Marketing Campaign is a series of actions that we use to achieve a particular goal digitally, meaning we make a complete digital strategy to achieve organizational goals. Every business doubts whether the process they used to make a campaign would be successful or not, will it gonna work for their business or not, every business faces this trouble, but you have to try to see the result. Digital Campaigns work best to promote your business, they will give lots of benefits to your business and helps to build a link between your company and the customers. Let's talk about successful digital campaigns to inspire you.
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List of Successful Campaigns
NIKE: Just Do It
Nike incorporation is an American-based incorporation that is engaged in the design, development, manufacturing, and marketing of footwear, apparel, equipment, accessories, and services all over the world. Nike is originally known as Blue Ribbon Store. Nike was founded in 1976. The headquarters of Nike is in Beaverton, Oregon. Nike did a successful marketing campaign. Nike’s brand is always looking for strategies to attract more customers. One of the best marketing campaigns for Nike is the JUST DO IT campaign, just do it is the trademark of the brand Nike. The Just Do It campaign was launched in 1988 and was highly successful. The "Just Do It" campaign went out to a range of media outlets including merchandise, billboards, print media, graffiti art, etc.
Throughout Nike's campaign, Nike enlisted a span of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes.
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STARBUCKS: Tweet a Coffee
Starbucks Incorporated is an American-based multinational chain of coffeehouses. Its headquarters is in Seattle, Washington. Starbucks was founded in 1971 it has become the world's largest coffeehouse chain. In 2021, Starbucks had 33,833 stores in 80 different countries out of which 15,444 were located in the United States. Starbucks started a campaign “Tweet A Coffee” which was launched on October 28, 2013, in Seattle. Customers in the United States can now simply sync their Starbucks account with their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift. Customers can redeem the $5 Starbucks Card gift at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or loading it to their Starbucks mobile app.
APPLE: Think Different
Apple is one the largest companies in the US information technology industry and it is also listed in the US share market. Apple was founded back in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The Apple “Think Different” campaign was a huge success for Apple and Steve Jobs, The “Think Different” campaign was started in 1997. The campaign was created by the Los Angeles office of the advertising agency TBWA. This campaign won numerous awards and accolades, including Emmy Award. The campaign is anchored by the memorable “Crazy Ones” spot, which pays homage to world-renowned visionaries such as Albert Einstein, Thomas Edison, Gandhi, and Pablo Picasso, among others. The line they used “Here’s to the crazy ones… the ones who see things differently” are some of the words that we hear in this unforgettable spot. This campaign was a great success for the company which helps Apple to gain more customers and build the customer's trust in them.
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DOVE: Real Beauty
Dove is a brand which is owned by Unilever (a British multinational consumer goods company). Dove was introduced in 1957 in the US by Lever Brothers. Dove’s“Real Beauty” campaign delivered a poignant and authentic communication that beauty assiduity desperately needs. The Dove campaign for Real Beauty was launched in 2004 by Unilever, aiming to make tone-confidence in women and girls. The original campaign featured exploration and reported that only 2% of women consider themselves beautiful, you heard it right only 2% of women consider themselves beautiful, sounds horrible right? The coming phase featured a series of billboards starring ordinary women in place of models The campaign was well-entrenched and also expanded into other forms of media, promoting aging, different body types, and translucency around hairpieces, mars, and so-called “defects”. The charge of the advertisements was to shine a limelight on how dangerous and harmful beauty persistence could be to youthful women and review beauty.
SNICKERS: You’re not you when you’re hungry
Mars introduced Snickers in 1930. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. FilmStares appearances keep on attracting attention from viewers in Snickers's ``You're not you when you’re hungry” campaign. Snickers recruited everyone from Steve Buscemi to Betty White to act like everyday or ordinary people, disturbed by their hunger and acting in unlikely and awkward ways in this unforgettable moment. It starts with famous characters in unexpected settings, like Betty White being tackled on a football field, and ends with the celebrity taking a bite of a Snickers chocolate bar and after eating returning to their true form. The slogan, “You're not you when you’re hungry”, refers to the common human experience of becoming agitated and angry from hunger. With this campaign, snickers succeed in attracting new customers to their company.