How to optimize YouTube with its free SEO tool

Optimizing youtube with its free SEO tool

In order for your videos to rank on YouTube, you first need to understand the YouTube algorithm and YouTube ranking factors. Like other search engines, YouTube aims to provide content that answers searchers' specific queries. YouTube SEO, think about how to incorporate the terms and phrases your target audience uses.

What is YouTube SEO?

YouTube SEO is the optimization we do for YouTube. SEO stands for Search Engine Optimization and YouTube is a social media platform focused on videos shared by users. So, use YouTube SEO to optimize your videos for your customers on your YouTube channel so that they rank higher on the YouTube search engine result pages (SERPs) for targeted searches. As a nice side effect, YouTube SEO also creates opportunities for Google and Bing (Microsoft search) to rank outside of YouTube in their SERPs.

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Following are the few youtube SEO tool

1. Google Keyword Planner

Google offers many free tools to help creators find the right keywords to include in their content. Google Keyword Planner is a great tool. You can access Google Keyword Planner from your Google Ads dashboard (you don't have to run an ad to use it). It helps you find the most valuable keywords in Google search, so you can include them in your YouTube descriptions and titles.

2. Canva

Canva is known for its design templates for creating all kinds of cards, photos, logos, and more. Coincidentally, this popular product also has a thumbnail for his YouTube videos dedicated to his creator. As mentioned in the tips above, thumbnail images are important for promoting your content in YouTube search results and getting users to click on your videos. Canva's thumbnail creator allows you to create perfect 1280x720 pixel thumbnails for your videos. This is the thumbnail size required by YouTube.


  3. Tubebuddy

TubeBuddy is one of the foremost feature-rich apps for running and optimizing your YouTube channel. You can use it to analyze channel statistics and conduct competitive research. It can also be used to edit video data (thumbnails, annotations, descriptions).

4. Google Trends

Google Trends is an easy-to-use option for finding great video topics. Just enter a general topic or keyword and direct your YouTube search. From there, you can select locations, categories, and time periods to get the most relevant results.