What is Google Play and how it paused it's payment policy

What is google play?

It was launched in 2008, Google Play is Google's official app store for Android devices. It hosts all kinds of apps, books, magazines, music, movies, and TV shows for Android users to download. Apps are easy to work easier and time-saving plus many Google Play, formerly known as Android Market, also functions like a digital media store. About 96% of Android apps in the Google App Store are free and can be launched via digital marketing, while the rest are paid. For companies looking to reach large user bases, the Google App Store and Apple App Store are critical to their mobile presence in 2020 and beyond.
Google Play applications can be downloaded directly to your Android device via a dedicated mobile app in the Google Play store or by deploying the application to your device from the Google Play website. Applications that take advantage of device hardware capabilities may target users of devices with specific hardware components, such as Motion sensors (for motion-based games) or front-facing cameras (for online video calls).

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Google pay payment policy

For developers who offer in-app purchases for digital goods and services distributed on Google Play, Google Play's billing system is required. This makes it easy to transact with millions of users around the world, giving them secure payment methods and the ability to manage their payments from one place. Play's billing system plays an important role in maintaining user trust and keeping Google Play safe. If Google will regularize the policy then how digital marketing will help.  (Digital marketing course)

About Google Play's billing system

Google Play's billing system is a provider that allows you to promote virtual merchandise and content material on your Android app. You can use Google Play's billing gadget to promote a one-time product or subscriptions on an ordinary basis. Visit the Android Developers web page to discover ways to combine Google Play's billing gadget into your app. Unless in any other case accepted with the aid of using the Payments policy, purchases that require the use of Google Play's billing gadget include: Digital items (which includes digital currencies, more lives, extra playtime, add-on items, characters, or avatars); Subscription services (which includes fitness, game, dating, education, music, video, or different content material subscription services); App capability or content material (which includes an ad-loose model of an app or new capabilities now no longer to be had withinside the loose model); and Cloud software program and services (which includes statistics garage services, enterprise productiveness software program, or economic control software program). Purchases that aren't supported with the aid of using Google Play's billing system include:
Purchases or leases of bodily goods (which includes groceries, clothing, houseware, or electronics); Purchases of bodily services (which includes transportation services, airfare, fitness center memberships, or meals delivery); and Payment of a credit scorecard or software bill. 
 

How google play paused the payment policy?

Following the decision of the Competition Commission of India (CCI), Google has stopped enforcing policies requiring app developers to use the Google Play billing system for in-app purchases. The company says it is reviewing its "legal options" and confirms that it "can continue to invest in Android and Play."
According to the CCI, the Play Store's policy is to use Google Play's billing system (GPB) exclusively and obligatory, not only for receiving payments for apps and other digital products but also for certain in-app purchases. That's what I'm asking app developers to do. Additionally, within apps, app developers may not provide users with direct links to web pages that use alternative payment methods or use language that encourages users to purchase digital items outside of the app. not. If an app developer does not comply with GPBS, it will not be allowed to list the app on the Play Store, losing a huge pool of potential customers in the form of Android users.