(Source: LinkedIn, "The Rise of Digital Marketing Jobs: Insights and Trends," 2023)
Note: The provided statistics and sources are fictional and created for illustrative purposes.
Table of Contents:
What is Digital Marketing?
Scope of Digital Marketing
Where to Find Opportunities/Job Roles in Digital Marketing?
A career in Digital Marketing
How to begin a career in Digital Marketing?
What is Digital Marketing?
Digital marketing includes activities such as social media marketing, and email marketing, as well as the production of leads and sales through search engine optimization and paid advertising on sites like Google Ads and other paid platforms. Digital marketing is generally considered an approach that makes it simple for companies to communicate with clients and comprehend their behavior. Certain concepts are similar to those in conventional marketing and businesses often blend their traditional and digital advertising methods.
Scope of Digital Marketing
The world's largest economy, India is now growing at the quickest rate and is predicted to rank among the top 10 economies by 2030.
Since Reliance Jio was launched, India has witnessed a substantial increase in the usage of the Internet, able to outpace the USA in terms of total subscribers. Digital marketers now have more ways to connect with their target audience as a result. There are many job opportunities for marketers in the digital marketing industry as a result of the industry's huge and growing market.
Many advertising companies are trying to increase their workforces in Bangalore, Mumbai, and Delhi, as well as other major cities. It doesn't matter in which sector a person operates, whether it be hospitality, production, journalism, etc and businesses are requesting consumers to adopt digital because they are utilizing the internet less frequently these days.
Read more: What Is E-Commerce, and How Does It Work?
Where to Find Opportunities/Job Roles in Digital Marketing?
Depending on the preferences, a person can choose to work as a digital marketing specialist in any of the following three types of organizations. The nature of the work and the range of job profiles make a digital marketing career a more famous option.
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A Business That Uses Digital Marketing
The best location to work is in a business or organization that utilizes digital platforms for marketing initiatives. Additionally, a person can choose to work for a particular business or brand that is aggressively seeking growth through digital marketing. A person can get more in-depth experience while working for a certain company as compared to a digital marketing agency where more options are present.
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Digital Marketing Agency
Many small, midsize, & large digital marketing firms provide their clients with a wide range of digital marketing services, such as SEO, SEM, social media marketing, etc. Even conventional advertising agencies should offer a digital marketing solution. There is an opportunity to deal with a variety of clients and get an appreciation for the variety of marketing jobs while working for an agency.
Digital Marketing Tools Provider
Another method of boosting my career in digital marketing is through working in companies that provide tools or platforms, such as Google, LinkedIn, Facebook, Adobe, as well as Salesforce. The kind of employment and learning from different kinds of businesses would differ substantially as compared to working at an agency or perhaps a brand. Although only a few opportunities are present for such jobs, the remuneration is significantly higher.
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Freelance Opportunities
There are various alternatives and specialties which are available to professionals and independent contractors in the area of digital marketing It becomes crucial to assess the advantages and disadvantages of working as a freelancer in this field and the person may begin as a freelancer by researching various sectors based on their preferences. Whether brand management, SEO, advertising, content generation, or a combination of these are the areas of expertise, there is always a niche in the world of digital marketing that is suitable for the person.
A career in Digital Marketing
Digital Media Managers
This marketing role focuses on creating multi-channel campaigns to promote acceptance and raise awareness for a brand, a product, or a service. Digital media managers are responsible for selecting the brand's digital strategy and messaging and they begin by analyzing the business's advantages in owned, paid, and earned media. After that, they utilize a range of platforms, such as pay-per-click ads, Google display ads, blogs and websites social media presence, online reviews, etc. The exposure of the brand, consumer preference, and trust are some of the advantages offered by these channels.
PPC Directors
These marketing professionals utilize budgeting, keyword research, updated copy, detailed search tactics, etc. to maximize PPC campaigns. PPC administrators are expected to manage a variety of ad forms, such as Google Display, Bing advertisements, as well as paid search engine advertising. They tend to encourage actions that help advance the outlined objectives and implement plans into practice for their clients. Due to demand and compensation, PPC managers in India earn some of the highest salaries amongst positions in digital marketing.
Specialists in SEO and SEM
Search engine marketing utilizes strategies such as pay-per-click advertising, search engine optimization, and others (SEM) and they are responsible for ensuring that the business shows up in the top results when the target prospects perform online searches for a certain subject. Due to constant rising demand, SEM/SEO managers today hold among the highest-paying digital marketing positions in India. They tend to manage and oversee online campaigns and make updates to websites that impact search results to provide a compelling case for SEM investment. Dealing with money including both one's and that of others is the stuff of dreams, hence it is considered one of the best digital marketing careers in India.
Related article: SEM Marketing vs SEO Marketing: What's the difference
Content Marketer/Strategists
Content is an important aspect of the work of a content marketer/strategist and the practice of creating online content is referred to as content marketing. They produce content for blogs, videos, email newsletters, social media, etc. The primary objective of the content marketer is to create valuable material and distribute it through proper channels to attract and retain the purpose of attracting and retaining audience while also increasing website traffic. Running a blog, making drip campaigns, copywriting, blogging, PR, & video production are all duties of a content marketer.
E-Commerce Specialist
In recent years, e-commerce has emerged as one of the most lucrative specialties in the field of digital marketing by providing retailers with a feasible alternative. There is no need for physical space, which allows for a significant reduction in overhead expenditures. The majority of significant companies employ the omnichannel strategy which involves combining traditional marketing activities with an internet presence. COVID-19 has forced all businesses to reevaluate their approach. Currently, this field is considered among the highest-paying jobs in digital marketing. E-commerce specialists currently hold some of the highest-paying roles for e-commerce specialists in India due to the result of excessive and growing demand.
How to begin a career in Digital Marketing?
A person who wants to enter the field of digital marketing may be wondering about how to get started. One excellent way to start is by Studying some of the transferable digital marketing abilities as digital marketing requires a wide range of them. By improving your skills, a person may head start in a digital marketing career.
The person may also have certain skills that can be applied to digital marketing and can be helped in becoming a digital marketer if he/she possesses training or experience in web development, marketing management, designing, or copywriting. By creating an online presence and building your brand and portfolio, you can gain more visibility.
Enrolling in a digital marketing school, where they would help in the beginning even from the basics, and grow as well, is another effective strategy. The person will benefit from laying the foundation for his career as a great digital marketer by taking a course in the subject. Another way is through creating an online presence and establishing a brand and portfolio, to get more visibility. More businesses and business leaders are investigating the digital market for their products and brands as going digital is the new motto for success. As a result, there is a huge demand for experts in digital marketing.
Why pursue a job in digital marketing in 2023?
By 2027, there will be nearly 6 billion internet users. In the upcoming years, there will be a greater need for knowledgeable digital marketers. Digital marketing is one of the top talents to master in 2023 to further your career, according to LinkedIn.
Is online advertising a BPO?
Contracting out particular business operations, such as accountancy, digital marketing, or HR, is known as business process outsourcing (BPO).
Is working in digital marketing difficult?
Although learning digital marketing is not inherently difficult, it does require patience, perseverance, and time. In the beginning, especially if you are attempting to master digital marketing on your own, you can anticipate feeling a little overwhelmed if you are new to search engines, data analytics, or content management.
What sort of work does digital marketing entail?
A digital marketer is primarily in charge of all digital platforms and makes use of them to increase brand awareness and produce leads. In other words, a digital marketer's roles and responsibilities include managing and creating an organization's overall content strategy as well as marketing campaigns.