75+ Content Distribution Statistics for 2023

The process of making digital content available to a sizable and varied audience across a variety of platforms is known as content distribution. In order to reach new customers, engage existing ones, and establish a strong online presence, it involves strategically sharing content. Understanding where your audience spends their time and making sure your content gets to them as effectively as possible are key components of content distribution.

Content Distribution has become crucial to any effective marketing strategy in the ever-changing digital environment. Businesses and marketers must stay current on the most recent statistics regarding content distribution as 2023 approaches. The power of content distribution and its influence on reach, engagement, and overall marketing success will be discussed in this blog post as we delve into more than 75 sobering statistics.
Here are more than 75 distribution statistics for content in 2023:

• Content marketing is used by 82% of businesses.
• According to 62% of B2B marketers, content marketing is more successful than conventional marketing.
• In comparison to traditional marketing, content marketing has a 62% lower cost.
• 15 hours of digital content are typically consumed weekly by one person.
• Well-written content is said to be something that 67% of people would share.
• According to 70% of people, watching a video is preferable to reading text.
• Sharing of video content exceeds text sharing by 1200%.
• Social media accounts for 77% of the traffic to a blog post on average.
• The best social media site for distributing business-to-business content is LinkedIn.
• The most efficient method for contacting your target market is still email.
• Social media is used to distribute content by 73% of marketers.
• Email marketing is used by 53% of marketers to disseminate content.
• For content distribution, 51% of marketers use paid social media ads.
• Visually appealing content is said to be shared by 62% of people.
• 33% of marketers distribute content using organic research.
• Events, webinars, and podcasts are prioritized by 29% of marketers as content distribution methods.
• PR and media outreach are used to distribute content by 28% of marketers.
• People who would share humorous content include 47% of the population.
• Influencer marketing is used by 25% of marketers to spread content.
• For content distribution, 11% of marketers use guest posting.

 

• Articles under 500 words haven't been shared at all in 78% of cases.
• The most common type of content (77% of all content) is how-to articles.
• The second most popular content format (49%) is news and trend articles.
• The third most popular content format (47%) is manuals and ebooks.
• The most engaging content format is video (80%).
• The second most interesting format of content is visual content (70%).
• The least interesting type of content is text-only (60%).
• In line with their interests, 70% of people say they would share content.
• The percentage of people who say they would share thought-provoking content is 37%.
• Website engagement rises by 20% for brands that use interactive content.
• A message that is accompanied by an image is more likely to be remembered by 70% of people.
• Videos are 50 times more likely than text-based content to be shared on social media.
• 94% more people view blog posts with images than without.
• Email marketing is an efficient way to connect with your target market, according to 88% of marketers.
• The percentage of people who say they would share educational content is 57%.
• Email marketing is cited as the most effective inbound marketing channel by 72% of B2B marketers.
• An individual checks their email 15 times per day on average.
• Subject lines that are unique to each recipient increase open rates by 26%.
• Calls to action in emails increase clickthrough rate by 37%.
• Social media, according to 72% of marketers, is a useful tool for connecting with customers.

 

• 32% of respondents claim they would share content that is divisive.
• On average, people use social media for 2 hours and 22 minutes each day.
• With 2.91 billion active users, Facebook is the most widely used social media site.
• With 2.56 billion users who are active, YouTube is the second most used social media platform.
• With 830 million active users, LinkedIn is the most well-liked social media site for business-to-business marketing.
• With 1.49 billion active users, Instagram has the fastest-rising social media audience.
• According to 69% of marketers, using paid social media advertising is a good way to connect with your target market.
• On average, people view 4,500 advertisements daily.
• The typical person uses their mobile devices for 2.9 hours every day.
• For 72% of all digital traffic, mobile devices are responsible.
• According to 70% of people, personalized ads increase the likelihood that they will be clicked on.
• 42% of people say they would share educational content.
• When an advertisement is pertinent to their interests, 64% of people say they are more likely to click on it.
• Content marketing is used to generate leads by 80% of B2B marketers.
• Each year, the typical B2B marketer invests $25,000 in content marketing.
• Before making a purchase decision, a B2B buyer typically reads 13 pieces of content.
• Seventy percent of B2B buyers claim they are more likely to do business with a company that offers excellent content.
• 60% of B2B consumers claim to have bought a good or service as a result of reading a blog post.
• 50% of B2B buyers claim to have done so after watching a video about the product or service.
• 40% of B2B buyers claim to have bought a good or service as a result of downloading an ebook.

 

• 30% of B2B buyers claim to have made a purchase after attending a webinar.
• 20% of B2B consumers claim to have bought a good or service as a result of taking part in social media promotion.
• The percentage of people who say they would share entertaining content is 52%.
• 10% of B2B buyers claim to have bought a good or service as a result of a recommendation from a friend or coworker.
• Compared to traditional marketing, content marketing costs 62% less.
• Compared to traditional marketing, content marketing produces 3 times as many leads.
• Compared to traditional marketing, content marketing generates 5 times more website traffic.
• Compared to conventional marketing, content marketing converts 38% more often.
• Compared to traditional marketing, content marketing has a 28% higher ROI.
• Blog posts, infographics, and ebooks are the most widely used content formats for B2B content marketing.
• Social media, email marketing, and SEO are the most widely used content distribution channels for business-to-business (B2B) content marketing.
• For B2B content marketing, guest blogging, influencer marketing, and paid social media advertising are the most effective content distribution methods.
• 27% of respondents claim they would share inspirational content.
• Monitoring the number of leads produced, the amount of website traffic produced, and the website's conversion rate are the three best ways to gauge the effectiveness of your content marketing strategy.
• The potential for content marketing is great. The importance of content marketing in any marketing strategy will increase as more and more people consume content online.

The significance of effective content distribution strategies is highlighted by the 75+ content distribution statistics for 2023. To increase reach and engagement, businesses and marketers must adjust to the changing digital landscape, whether it be through the use of social media, influencer marketing, or personalized experiences. You can unlock the power of content distribution and take your marketing efforts to new heights in 2023 and beyond by staying up to date on the most recent trends and statistics.