Digital Marketing Job and Career in MNC: Wipro, Infosys, TCS and more

Safalta Expert Published by: Preeti Sharma Updated Mon, 03 Apr 2023 05:48 PM IST

A digital marketing job in a multinational corporation (MNC) typically involves creating and implementing digital marketing strategies to promote the company's products or services online. This may include tasks such as managing the company's social media accounts, creating and running online advertising campaigns, developing content for the company's website and analyzing data to measure the effectiveness of digital marketing efforts. In an MNC, digital marketers may work in a specific department, such as the marketing or e-commerce department, or they may be part of a larger team responsible for the company's overall digital presence.
To pursue a career in digital marketing in an MNC, individuals typically need a bachelor's degree in a related field, such as marketing or communications, and experience in digital marketing. Strong skills in areas such as social media, content creation, and data analysis are also important. Additionally, many MNCs may look for candidates with experience working in a global or cross-cultural environment.

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Table Of Content: 

Digital marketing job at Wipro
Digital marketing job at Infosys
Digital Marketing Job at TCS

 

Digital marketing job at Wipro:

A digital marketing job at Wipro, a global information technology, consulting, and business process services company, would involve working on a team that creates and implements digital marketing strategies to promote the company's products and services. This would include tasks such as managing Wipro's social media accounts, creating and running online advertising campaigns, developing content for the company's website, and analyzing data to measure the effectiveness of digital marketing efforts.
In addition to these traditional digital marketing tasks, Wipro's digital marketing team may also create and implement digital marketing technologies and solutions for the company's clients. This might include working with clients to develop digital marketing strategies, implement marketing automation tools and technologies, and analyze data to optimize their digital marketing efforts.

Eligibility: 


To pursue a digital marketing job at Wipro, individuals typically need a bachelor's degree in a related field, such as marketing or communications, and experience in digital marketing. Strong skills in areas such as social media, content creation, and data analysis are also important. Additionally, it is likely that Wipro would look for candidates with experience working in a global or cross-cultural environment, and an understanding of digital marketing technologies and solutions.

Salary: 

At Wipro, the average salary (0 - 4 year experience) for Digital Marketing Specialist is around 5 LPA in India. 
For Digital Marketing Manager, the average salary (7 - 13 years of experience) is around 12 LPA.

 

Read more: Digital Marketing Course: Eligibility, Career, Fees, Jobs and Salary

 

Digital marketing job at Infosys:

A digital marketing job at Infosys, a global professional services company, would involve working on a team that creates and implements digital marketing strategies to promote the company's goods and services. This would likely include tasks such as managing Infosys' social media accounts, building and running online advertising campaigns, developing content for the company's website and analyzing data to measure the effectiveness of digital marketing efforts. In addition to these traditional digital marketing tasks, Infosys' digital marketing team may also create and implement digital marketing technologies and solutions for the company's clients. This might include working with clients to develop digital marketing strategies, implement marketing automation tools and technologies, and analyze data to optimize their digital marketing efforts. As Infosys is an IT services company, it would be likely that the digital marketing team would work closely with other teams in the company such as technology and data analytics teams, to deliver digital marketing services for clients.


Eligibility: 

To pursue a digital marketing job at Infosys, individuals typically need a bachelor's degree in a related field, such as marketing or communications, and experience in digital marketing. Strong skills in areas such as social media, content creation, and data analysis are also important. Additionally, it is likely that Infosys would look for candidates with experience working in a global or cross-cultural environment, and an understanding of digital marketing technologies and solutions.

Salary:

The average salary (1 - 3 year experience) for Digital Marketing Executive in Infosys in India is around 4 LPA.

The average salary at Infosys for Digital Marketing Specialist Salaries in India is 6 LPA.


Grow your Career in Digital Marketing: Click here to Enrol Now.

 

Digital Marketing Job at TCS

A digital marketing job at Tata Consultancy Services (TCS), a global professional services company, would involve working on a team that creates and implements digital marketing strategies to promote the company's products and services. This would likely include tasks such as managing TCS's social media accounts, creating and running online advertising campaigns, developing content for the company's website and analyzing data to measure the effectiveness of digital marketing efforts. In addition to these traditional digital marketing tasks, TCS's digital marketing team may also create and implement digital marketing technologies and solutions for the company's clients. This might include working with clients to develop digital marketing strategies, implement marketing automation tools and technologies, and analyze data to optimize their digital marketing efforts.
As TCS is a global IT service, consulting, and business solutions provider, the digital marketing team would work closely with other teams within the company such as technology and data analytics teams, to deliver digital marketing services for clients.


Eligibility: 

To pursue a digital marketing job at TCS, individuals typically need a bachelor's degree in a related field, such as marketing or communications, and experience in digital marketing. Strong skills in areas such as social media, content creation, and data analysis are also important. Additionally, it is likely that TCS would look for candidates with experience working in a global or cross-cultural environment, and an understanding of digital marketing technologies and solutions.

Salary: 

The average Salary (4 - 13 years experience) at TCS for Digital Marketing Manager Salaries in India is around 11.5 LPA.

Average Salary (1 - 8 year experience) at TCS for Digital Marketing Executive Salaries in India is around 5 LPA

When you are ready to take dive into these MNCs then let me tell you about the recruiting process of these MNCs. The process comes with the following terms:
  • Planning.
  • Analysis.
  • Searching.
  • Screening.
  • Engagement.
  • Selection.
  • Onboarding.
So, be prepared with these steps and enhance your confidence while giving interviews.

What are the MNCs in India that recruit digital marketing and/or SEO analysts?

Wipro, Google, Infosys, and TCS are a few MNCs in India that recruit digital marketing and/or SEO analysts.
 

What are the typical responsibilities of a digital marketer in an MNC?

A digital marketer in an MNC would typically be responsible for creating and implementing digital marketing strategies to promote the company's products or services online. This may include tasks such as managing the company's social media accounts, creating and running online advertising campaigns, developing content for the company's website and analyzing data to measure the effectiveness of digital marketing efforts.

What qualifications and skills are required to work in digital marketing at an MNC?

To work in digital marketing at an MNC, individuals typically need a bachelor's degree in a related field, such as marketing or communications, and experience in digital marketing. Strong skills in areas such as social media, content creation, and data analysis are also necessary. Additionally, many MNCs may look for candidates with experience working in a global or cross-cultural environment.

How does digital marketing differ in an MNC compared to a small or medium-sized business?

In an MNC, digital marketing may be more complex and global in nature, with the use of various digital marketing channels and technologies. The team may also be larger and more specialized, with different roles and responsibilities. Additionally, MNCs may have more resources and budget to invest in digital marketing compared to small or medium-sized businesses.

How does the role of a digital marketer in an MNC change as the company grows?

As the company grows, the role of a digital marketer in an MNC may evolve to include more strategic and leadership responsibilities. They may also be required to manage a larger team and work closely with other departments and stakeholders to align digital marketing efforts with the company's overall business objectives.

How important is data analysis in digital marketing at an MNC?

Data analysis is very important in digital marketing at an MNC, as it allows the company to measure the effectiveness of their digital marketing efforts and make informed decisions about future strategy. Digital marketers in an MNC are expected to have strong analytical skills and be able to use data to optimize their campaigns and drive ROI.

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