Digital marketing is now the hottest sector in the job market. It is a stable, fast-growing, and rewarding sector in the field of information technologies. Simply explained, Digital marketing is a marketing strategy that helps make the advertising of products and services more successful and involves using SEO, paid ads, social media, and email marketing to reach the target audience. Digital Marketing refers to the use of online platforms, technologies, and strategies to promote products, services, or brands to a targeted audience. It encompasses various channels such as websites, social media, email, search engines, and mobile apps to reach potential customers. Digital Marketing leverages data analytics and consumer behavior insights to optimize campaigns and deliver personalized, relevant content. India is one of the largest and fastest-growing markets for digital consumers. The nation has one of the highest populations of internet users in the world. By 2025, India will have almost 974.86 million internet users. Digital Marketing connects a business with its customers at a lower cost.
As advertising expenditures continue to grow at this scale, the demand for skilled and proficient digital marketers is set to soar.
Statistics: Digital marketing demand in Aligarh is growing by 15%-20% annually and also showing no sign of slowing. It is expected that by 2025 all corporations and businesses in Aligarh will have an online presence, and there will be a 5% increase in professional prospects in the field of digital marketing.
Table of content
Scope of digital marketing in India
Digital Sector in Aligarh
Benefits of digital marketing courses in Aligarh
Types of digital marketing courses in Aligarh
Conclusion
For the Digital Marketing Mock test: click here
Scope of digital marketing In India
According to a survey by Forbes magazine, 82% of consumers shop or conduct research online. Companies have introduced visibility through digital platforms to close the gap between customers and brands. India is the second largest country in terms of population of almost 2 billion. This makes it one of the biggest markets, and the market’s soaring demand reflects the vast growth potential of the nation. Therefore, if one has the necessary expertise and understanding in this area, one can succeed in this dynamic sector. In addition, the use of digital platforms in India has been rising steadily ever since the Ministry of Electronics and IT announced the creation of Digital India. According to economists, this plan might increase the GDP by up to 1 trillion dollar USD by 2025. It can also aid in a variety of other areas, including the creation of jobs, increased labor productivity, expansion of the private sector, and government income generation. According to Goldman Sachs research, digital marketing will have a future value of US$160 billion by 2025, which is three times its current value. This figure only applies to the Indian internet business. The digital marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027.
For the SEO learning E-book: click here
Digital Sector in Aligarh
Aligarh a city in the state of Uttar Pradesh has been making strides in the digital sector although it may have evolved since. Here are some aspects related to the digital sector in Aligarh.
Education and Training: Aligarh has various educational institutions offering courses in information technology, computer science, and related fields. These institutions play a crucial role in providing a skilled workforce for the digital sector.
IT Companies and Startups: The city may have seen the emergence of IT companies and startups engaged in software development, IT services, and other digital initiatives. The presence of such enterprises contributes to the growth of the digital sector.
E-Governance Initiatives: The local government might have implemented e-governance initiatives to improve public services, transparency, and efficiency. These initiatives often involve the use of digital technologies to enhance administrative processes.
Internet Connectivity: A robust digital sector relies on strong internet infrastructure. Aligarh's internet connectivity and access to high-speed internet services are crucial factors for the growth of the digital economy.
Digital Literacy Programs: Efforts to enhance digital literacy among the population are essential. Various programs and initiatives may have been implemented to ensure that residents have the necessary skills to participate in the digital economy.
Business Process Outsourcing (BPO): Aligarh may have attracted business process outsourcing companies, taking advantage of a skilled workforce and cost-effective business environment.
For Master Digital Marketing Program: click here
Benefits of Digital Marketing Course in Aligarh
Crafted by experts from renowned global organizations and the esteemed faculty at IIT Madras, the digital marketing program in Aligarh provides projects, gaining invaluable real-world experience. Successful completion of these projects will lead to participants earning the digital marketing certification.
-Real-time customer service
-Understand everything in digits
-Higher return on investment
-Targeting audience
-Social media marketing
-Worldwide audience
For the Professional Certification Programme: click here
Types of Digital Marketing Courses
Digital marketing jobs are currently in high demand, and businesses and recruiters are seeking digital marketers and SEO specialists regularly. Digital Marketing has become the bulk of a productive business. Digital marketing has a huge demand these days and through a report, it is said that Digital marketing is growing at a rate of 25-30% annually in India. Now that we have got a glimpse of the high demand for digital marketing let’s dive into the types of digital marketing courses in Aligarh.
1) Offline Courses - To delve into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These offline programs, usually in the form of master’s or post-graduation, offer an extensive curriculum emphasizing advanced strategies, managing skills, and hands-on training. And for young, energetic, and eager to invest in their career, consider pursuing an intensive post-graduation in Digital marketing. Opting for a postgraduate program opens up possibilities for higher-paying positions and leadership roles in the industry providing a solid foundation for one’s career. Here are some offline institutes for Digital marketing.
Digital Alig - Digital Alig provides digital marketing courses in Aligarh. This institute will teach you traditional marketing concepts, it is affordable and growing by 25%-30% annually.
Digital Academy - Digital marketing training company and consultancy that provides Digital marketing courses in Aligarh. They offer E-commerce and digital marketing courses and training to students, professionals, entrepreneurs, corporations, and freelancers with digital platforms and also aim to help everyone learn and become capable of implementing their knowledge of marketing both at personal and corporate levels.
Being Topper - Topper Digital Marketing Institute has a reputation for providing quality classroom training in digital marketing courses in Aligarh. As we know, there is a digital revolution taking place today, all businesses are moving towards a digital platform and it is a must to build digital skills to compete to new heights.
New India Institute of Digital Marketing - It is one of the leading digital marketing institutes in Aligarh. Students, entrepreneurs, professionals, freelancers, and companies can take these digital marketing and e-commerce courses. NIIDM aims to help everyone and become capable of implementing Digital platforms. People and companies can benefit from the expertise and knowledge of these experts by taking advantage of the true potential of digital marketing, both on a corporate and personal level.
Features of the courses - latest curriculum and lifetime support, get a paid internship after completion of your course,100% placement assistance, Interview preparation, and personality development by professionals.
Join now: Advanced Digital Marketing program
2) Online Courses - Online courses offer flexibility and convenience, and require more self- discipline, motivation, and dedication. Here are some online course platforms:
Safalta Education - Safalta Education Pvt. Ltd. as an initiative, has always aimed at thinking and planning ahead of time for the young aspirants of India. Safalta intends to innovate in the rising arena of Online education that caters to diligent and bright minds. Courses Offered by Safalta-
Master digital marketing course: This course is designed to enhance the skills of learners in areas like social media, analytics, and strategy.
Key Highlight of the course -
100% Placement Assistance
Google Certified Experienced Faculties
Industry-Based Modules
25+ Live projects & Case Studies
40+ Tools of Learning
100 Hours of Live Interactive Classes
20 Hours Entrepreneurship Edge
10 Hours MIS Excel
6 Hours of Personal Branding
Course Syllabus: Orientation and Fundamentals of Digital Marketing, Personal Branding, Content Writing, WordPress Management, Search engine optimization, Facebook and Instagram Ads, Search Engine Marketing, Email Marketing, LinkedIn Marketing, Website Creation using WordPress, Social Media Marketing (SMM), Google Ads (SEM), Google Analytics, Search Engine Optimization (SEO).
Advanced Digital Marketing course:
This course covers concepts as well as in-depth knowledge of all Digital Marketing specializations. This course follows an industry-based pattern to enhance your learning.
Key highlight of the course -
100% Placement Assistance
Google Certified Experienced Faculties
10 Industry-Based Modules
8+ Live projects & Case Studies
20+ Tools of Learning
150 Hours Live + Concept Classes
Complimentary soft skills course
Weekly doubt-clearing session
Masterclass sessions by industry experts
Digital Scholar- It is one of the most famous digital marketing colleges in different places of India and it is one of India's top digital marketers and Instagram influencers, launched the institution, which provides a full online digital marketing degree. Course Syllabus: Orientation and Fundamentals of Marketing, Personal Branding, Content Writing, WordPress Management, Search engine optimization, Facebook and Instagram Ads, Search Engine Marketing, Email Marketing, Automation, Sales Funnels, LinkedIn Marketing, Agency Management, International freelancing.
DigitalKal - It is a digital marketing training company and consultancy. It is headquartered in Delhi-NCR, They offer courses in digital marketing to students, professionals, entrepreneurs, corporations, and freelancers. The aim is to facilitate everyone’s learning and make them proficient in implementing digital platforms. Course Syllabus: Video Editing, Website Creation using WordPress, Social Media Marketing (SMM), Google Ads (SEM), Google Analytics, Search Engine Optimization (SEO).
NIIT - NIIT Limited, a global leader in skills development, delivers multi-disciplinary learning management and training delivery solutions to corporate, institutional, and individual clients in over 30 countries.NIIT Aligarh Center focuses on the skill development of students and professionals. Course Syllabus: Content planning and promotions, Email marketing, Digital Analytics, Mobile marketing, Search engine optimization, Search engine marketing, Product and brand management.
AIDM - Asian Institute of Digital Marketing - In the digital marketing industry, AIDM is well-known as a leading and well-recognized name. They offer training in several trending software niches as well as cater to the IT industry with skilled and well-trained candidates. Course Syllabus: Introduction to digital marketing, website creation, search engine optimization, Google webmaster, Google Analytics, GBM(Google My Business), social media optimization, content marketing, email marketing, digital startup guide, affiliate marketing.
These offline/online courses in Aligarh will help you learn about-
Digital Marketing tools and techniques, Social media marketing, Email marketing, Mobile marketing, Digital businesses, Content marketing, Google analytics, Metrics for identifying effective campaigns, PPC campaigns on Google Ads, Google reporting tools and evaluation methods, Google search console, Facebook marketing, Remarking the strategy, Search ads, Display advertisements, Shopping ads, Online reputation.
The scope of digital marketing in Aligarh seems promising, given the increasing reliance on offline/online platforms.Students can leverage digital strategies to reach a wider audience, enhance their skills and drive engagements. And the digital marketing course in Aligarh is not just a learning experience, it is an investment in the future As the digital landscape evolves, investing in skills related to SEO, SMM,Content creation can be valuable for students in Aligarh to stay competitive in the market and the skills acquired can empower individual to thrive in the digital age.
Why is digital marketing important for businesses in Aligarh
Which digital marketing channels are effective for local businesses in Aligarh
Utilize local SEO, social media platforms, and targeted online advertising to connect with the Aligarh community.
Is email marketing still relevant for businesses in Aligarh
How much does a digital marketing course cost in Aligarh
Costs can vary widely. Factors include the course duration, the level of detail covered, and the institution offering the course. Some online platforms offer free courses, while more comprehensive programs may have a fee.