Top 12 Entry-Level Digital Marketing Jobs in London,UK

If you are here, looking for jobs in Digitial Marketing, then I need not tell you what is Digital Marketing. However, if I have to explain it in one line, I would say selling or promoting a good or service is known as marketing. Simply put, digital marketing is traditional marketing done on a computer or smartphone.

The field of digital marketing is continually expanding, and there are more and more prospects for people who want to work in the sector. With a wide variety of entry-level opportunities available, London serves as a hub for digital marketing jobs and may assist people to start their careers in this industry. What are the best entry-level jobs in digital marketing for someone just getting started?

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The following are some of the most typical marketing positions that you'll see appearing on job boards and that is open to newcomers to the sector who are seeking to launch their careers in marketing:

1. Content Writer

An individual who develops marketing text for companies is known as a content writer. This comprises Blog posts, Articles, Press releases, Product descriptions, and Website pages. Informative copywriting is often done by content producers. This entails creating copy while keeping in mind an organization's marketing objectives for blog posts, articles, web pages, and apps.

2. Content Strategist

As their title suggests, content strategists manage all content generation and have a bird's-eye view of the content marketing business. To assist a brand in achieving its marketing objectives, content strategists plan and put into practice content marketing strategies. This includes:

• deciding on subjects, headings, and key phrases for all written material
• establishing standards for all written content
• enhancing content distribution and promotion
• In charge of the content production team
• editing content to guarantee uniform quality across the board
• evaluating performance metrics and making adjustments to the present content marketing strategy in light of this data

3. Social Media Specialist

A social media specialist is in charge of handling all postings and comments on a company's social media pages. They are aware of the postings that get interaction (such as likes, comments, and shares), the ideal times of day to post material, and the appropriate hashtags to employ. Everyone who's utilized social media is likely to be familiar with many of the best practices for the medium and can pick up new ones by doing their own research and experimenting. Their work involves:

• managing paid social media advertising campaigns
• Composing and planning social media posts
• creating visuals and visual content for social networking networks like Instagram, Pinterest, etc.)
• control of a brand's social media profiles
• measuring performance measures to determine what is and is not working
• planning influencer campaigns
• utilizing technologies like Google and analytical skills

4. PPC Specialist

A PPC specialist is a person with expertise in creating and managing pay-per-click marketing campaigns. It's a demanding job that calls for a diverse skill set, but it may significantly benefit a company wanting to increase sales and brand exposure. Any PPC campaign's objective is to send highly targeted visitors to your website or business in the hopes that they will turn into leads or sales. PPCs achieve this by using the following methods:

• Using keywords to search
• Establishing landing pages
• creating and executing paid advertising campaigns
• examining the Effectiveness of Advertisements

5. Outreach/PR Specialist

With the intention of exposing a business to new audiences and collaborations, public relations outreach professionals concentrate on establishing connections with other companies and organizations. Like with every other position on this list, entry-level candidates can apply as long as they can show they have great communication skills and an understanding of the field. The following are some of the duties of PR outreach specialists:

• establishing and upholding connections with more brands, content producers, and influencers
• creating and carrying out outreach initiatives
• Creating persuasion-based emails
• engaging influencers
• writing press release

6. Copywriter

Although the abilities and duties of content writers and copywriters sometimes overlap, copywriters typically concentrate on subtly persuading readers rather than educating them (for example, in blog posts, articles, and press releases). A copywriter's work can be seen in digital marketing campaigns, product descriptions, websites, and calls to action. Copywriters can be used in a wide range of capacities inside an organization, from creating copy for landing pages to creating product names, descriptions, taglines, and advertisement copy. Other typical obligations include:

• establishing and preserving the voice and tone of a brand
• collaborating with marketing team members
• modifying and checking
• Consultation with stakeholders to ascertain their copy requirements

7. Marketing Assistant

The job of a marketing assistant is multifaceted. Marketing assistants serve as a point of contact for the various departments within a marketing team and report to the digital marketing manager. This is in some ways the ideal entry-level position in digital marketing because it gives you a taste of each specialty.

The day-to-day activities of a marketing assistant might vary widely based on the types of projects being undertaken and the level of assistance required by various teams. A marketing assistant might work on a social media post for a forthcoming product launch one day and an email marketing campaign the next.

8. Junior SEO

An excellent entry-level position where newbies may learn on the job and still have a significant impact on an organization is that of an SEO specialist. SEO experts evaluate, test, and modify a website's content to make it more search-engine friendly. Most businesses are willing to train new hires and do not anticipate junior SEO specialists to have extensive past expertise. An SEO expert's objective is to grab and hold the interest of a crowd in the hopes of generating a sale. The following are components of an SEO strategy:

• ensuring that every web pages have clear URLs, appropriate internal linking, and tags
• Putting title and meta tags into use
• Redirecting URLs is updated
• examining the online presence of rivals
• Finding potential for link construction

 

9. Email Marketing Specialist

Compared to other digital marketers, email marketing specialists are able to communicate with audiences more directly by accessing clients' inboxes, both existing and potential. An email marketer creates and maintains an organization's email list, creates novel strategies for encouraging potential clients to share their email addresses, and assists in developing messaging that will encourage people to go to a business's website or take a call to action.

A/B testing various email marketing tactics, building email templates, researching rivals and marketing trends, analyzing data, and presenting findings to stakeholders are all things that email marketing specialists do.

10. Influencer marketing professionals

Marketers who specialize in influencing people who can sway potential customers are known as influencer marketing professionals. They create campaigns and roll out initiatives to involve influencers, maintain connections through networking, and are continuously thinking of new ways to persuade prominent people to promote their goods and services. Specialists in influencer marketing typically handle the following duties:

• creating and putting into practice influencer marketing tactics
• locating and forming connections with influential people
• taking part in networking events
• keeping up with new influences, technologies, and tendencies
• developing and coordinating marketing programs in cooperation with the marketing team

11. Junior Content Editor

A junior content editor is also another excellent entry-level position that offers opportunities for learning and professional progression while not requiring a lot of prior experience or knowledge of the business. Junior content editors are typically in charge of performing light editing on the copy produced by content writers and copywriters, structuring content in accordance with brand guidelines, uploading content to a content management system, and making sure that all materials are current. The position may be equally editorial and administrative in character, depending on the organization.

12. Partnership Marketer

Partnership managers create and oversee strategic alliances. But exactly what does that mean? They can perform a wide range of tasks and might spend the day meeting influential figures in the field, presenting the company's product at conferences, or even chatting with podcasters about advertising opportunities.

Affiliate managers, who work with people who receive commissions on a company's products, and influencer marketers, who collaborate with social media influencers to promote a company's product in their content, are two examples of specialized types of partnership marketers.

  In conclusion, the digital marketing industry offers a wide range of entry-level job opportunities in London, UK. Whether you're interested in social media, email marketing, SEO, PPC, or any other area of digital marketing, there is a job that can help you launch your career. With the right skills, training, and attitude, you can work your way up in the industry and build a successful career.