Top 12 Digital Marketing Courses in California

Digital marketing also referred to as online marketing, involves the use of online platforms by businesses to advertise and run campaigns for their brands or products. Via its digital devices like phones, tablets, etc., it reaches its clients through various forms of multimedia including films, graphics, etc. The future potential of online platforms has rapidly expanded with their rising use. It is quickly expanding and constantly changing throughout time.

Since everyone is now aware of the advantages of digital marketing, businesses no longer prefer to use traditional forms of promotion and instead prefer to have a strong online presence through the use of online digital marketing strategies, for which digital marketers are in high demand.

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Table of contents
IIM Skills
University of California
UC Berkeley Global
Yale School of Management
UCLA Extension
University of La Verne
Santa Clara University
MIT Sloan School of Management
Contemporary Technology University
Simplilearn
The New School
North Dakota State University
 

List of Top 12 Digital Marketing Courses in California

This article presents you with the top Digital Marketing Courses in California. Choosing a course can be very crucial so you should be aware of your needs and conduct thorough research before selecting which course to opt for. 

IIM Skills
IIM SKILLS started as an educational blog. They introduced their first formal educational program, a master's program in content writing. They want to offer high-quality, reasonably priced courses that anybody may take at their own pace. Their digital marketing program is a clear training course that has been developed by professionals in the field.

The course combines theory with more practical work so that students can work on projects that are relevant to their daily lives. IIM SKILLS' digital marketing course is recommended for everyone eager to learn about digital marketing in depth.

The program lasts for 5 months in total, including a 2-month paid internship. This course costs 487.41 Canadian Dollars.

University of California
It was listed among the top 10 public universities in the country. It ranks among the top 1.3% of universities globally. Their goal is to introduce a new generation of creative thinkers, and they have more than 26000 students and more than 1100 academic members.

There are three separate courses:

CORE: which is divided into 6 smaller courses. A minimum of 23 academic units are needed.
REQUIRED: It consists of 8 separate classes. A minimum of 12 academic units are needed.
INTERNSHIP: This involves observing an American workplace while interning there. A minimum of 12 academic units are needed.
 
UC Berkeley Global
This division of Berkeley Global offers short-term professional courses to foreign students who wish to pursue the curriculum close to their accommodations. But they only offer certificates, not degrees. You will receive in-depth knowledge and training from this program to help you enhance your profession.

The Course's Features are - This curriculum lasts for one to six semesters. This program is offered at both a full-time and part-time pace. The price of this program is USD 3,680/ ₹29,9645. It is needed to have marketing management BUS ADM X460.1 or equivalent. Excel spreadsheet expertise is necessary. The recommendation is a bachelor's degree.

Yale School of Management
This course is offered by the Yale School of Management Executive Education, which collaborates closely with Yale University to offer an integrated curriculum. They offer online courses with GetSmarter's help that are packed with comprehensive technical know-how for both working and unemployed professionals.

This program lasts for 8 weeks. This program moves at a part-time pace. This software will cost you USD 2,600/₹21,1524.

UCLA Extension
By laying a solid foundation and getting well-versed in all facets of digital marketing, you can discover the power of this medium. You can earn their certificate in a classroom setting or online. The cost of the course is USD 5,800. Let's look at the California digital marketing courses' course outline.
Course Outline

• Online Analytics
• marketing on social media and the internet
• Content strategy and influencer marketing
• Publicity in the digital era

University of La Verne
La Verne offers both online and offline programs, and students are free to select whichever they prefer because business and management are the most sought-after courses there. Sales and marketing professionals who want to learn more about digital marketing and acquire useful abilities to satisfy their demands might benefit from the University of La Verne credential. There are just 4 days in the course, and the tuition fee is $2,499.
Course Outline

• Channels for Digital Marketing (DM)
• Prepare and Create DM Channels
• Website, mobile channel, and social media optimization
• Other crucial components of DM channels

 
Santa Clara University
An online Master of Science (MS) in Marketing is a degree program offered by the Santa Clara University of Business that was designed to take into account and anticipate the constant innovative change in the field of marketing in the twenty-first century. You can earn this marketing degree in one year and assume a leadership position in the modern marketing industry's agile and dynamic organizations.
The marketing firms in California are renowned for their originality and current expertise in a wide range of industries. They provide this kind of education, which results in a fantastic marketing plan that can steer your company in the right direction. The course duration is not available and the cost of the course is USD 1,136.

MIT Sloan School of Management
The American city of Cambridge is home to the MIT School of Management. They want to provide practice and cutting-edge lessons that students can immediately apply in practical situations. The course lasts for six weeks and has the following features. It's a web-based program. This program moves at a part-time pace. This course will set you back $2,800.
These are the course's modules:

• Knowing the mix of digital marketing channels
• Integrated digital marketing implementation
• Having a solid understanding of predictive analytics and marketing
• Data Interpretation for Predictive Models
• Return on Investment is maximized (ROI)
• Video, mobile, and AI: The Future of Integrated Digital Marketing

Contemporary Technology University
About 15 years have passed since Contech University first entered the education sector. To date, they have taught more than 45000 students. They primarily offer professional training in data science, artificial intelligence, machine learning, and digital marketing. Their objective is to give students the modern tools and creativity they need to tackle challenging problems. The course's characteristics are:
This program moves at a part-time pace. It's a web-based program. This program lasts for a full year. This program has a price tag of 18,000 EUR.
The curriculum for this course includes:

• Digital marketing foundations
• Consumer behavior in a digital world
• Branding in digital marketing
• PPC marketing
• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Data-driven marketing and data analytics
• Digital strategy

Simplilearn
Its headquarters are in San Francisco, California, and it was founded in 2010. It is an online boot camp that places a strong emphasis on giving students top-notch instruction and skills. To assist their students in advancing their careers, they offer programs from prestigious universities, top corporations, and expert instructors. The course's characteristics are: This program moves at a part-time pace. It's a web-based program. This course lasts for eleven months.
Courses included in this are:

• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) program
• Advanced Social Media (with Facebook Blueprint Voucher)

The New School
The New School is in the American city of New York. For students of all ages, they offer courses and certificates from top professionals. They primarily offer executive education and certificate programs. The course's characteristics are: This program can be completed at either a part-time or full-time pace. This program is only available online. This program lasts for two semesters. The price of this course is $2,780.
Courses covered in this program are:

• Fundamentals of digital marketing and communications
• Social media marketing
• Programmatic, Mobile, and Native Marketing
• Digital Marketing Campaigns

North Dakota State University
The Top 100 Public Universities in the USA list includes NDSU. It is a technologically advanced university that excels at developing ground-breaking ideas in the fields of social sciences, psychology, and agricultural sciences. More than 80 master's degree programs, more than 50 doctoral programs, and more than 100 undergraduate majors are available. The course's characteristics are: This program runs at a full-time pace. Its study method is online. This course lasts for nine months. This program will set you back $568.
The curriculum of this program is:

• Creating and Marketing Innovations
• Marketing Analytics and Customer Intelligence
• Digital Marketing
• Integrated Marketing Communications

  You will almost certainly need to be a self-starter who is willing to consistently master new technologies and skills given how dynamic this sector is and how much continual learning is necessary. To be able to achieve this, you must be able to think creatively and solve difficulties. If you are eager, active, creative, good at communicating, adaptive, artistic, and have a strong sense of management, you will probably succeed in the majority of sections in this career.