- There are 4 billion daily email users.
- 37% of brands are increasing their email budget.
- A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.
- Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
- Most marketers send 2-3 emails per day.
- 77% of marketers have seen an increase in email engagement over the last 12 months
Table of Contents:
- What is Email Marketing?
- How does Email Marketing work?
- How to get started with Email Marketing?
- The best tool to start Email Marketing
- What is Mailchimp and how it is useful in Email Automation?
- Features of Mailchimp
- Benefits of Email Marketing Automation
What is Email Marketing?:
Suppose there is a blogger, who has collected the email addresses of many people. If that blogger publishes a new blog post on his blog and sends its link to all those people through email, then a lot of traffic can come to his blog. This is a live example of email marketing.
Apart from this, email marketing can be used in many other ways. For example, an affiliate can use email marketing to promote its products. If someone has an eCommerce website then he can use it to increase the engagement of his customers.
Email marketing is also used to provide different types of notifications. You keep getting updates of your Facebook account on your email. All these are examples of email marketing. In this way, you can estimate how much email marketing is needed for any business.
How does Email Marketing work:
What is the purpose behind our email marketing:
Informational, research work, or Promotional? Mostly email marketing is used for promotional purposes only. Its use in blogging is only informational or promotional.
- Building an email list:
What should be sent to subscribers and when should it be sent? Many premium tools can help you in this aspect. As the trend of email marketing is increasing, many email marketing tools have also come into existence. You can easily manage your email marketing campaigns by using these tools. Some of the best tools that you can use for Email Marketing are:
- Aweber
- Convertkit
- Active Campaign
- Constant Contact
How to get started with Email Marketing:
- Install an email subscription box widget on your blog or website. (Or use different methods to build your email list, such as social media)
- Start sending email updates to your readers or subscribers from day one, but keep in mind that those emails should not be annoying.
- As soon as you feel that email marketing is working well for you, then use any premium email tool or service for your email marketing.
The best tool to start email marketing:
It is very important to have an email marketing strategy in any digital marketing campaign.
To implement the email marketing strategy, you need Email Service Providers, who can give you all the solutions related to Email Marketing, as well as provide complete marketing solutions.
With email marketing, we can easily target our prospects.
By taking the services of Email Service Providers, we can nurture these prospects in customized ways.If you want to know about email marketing in Hindi, then click here.
I have explained email marketing in detail in this blog.
Today we are going to learn about one such Email Service Provider Mailchimp, in Hindi (Mailchimp in Hindi), take a look at its features, and see how it is the best tool to start Email Marketing.
What is Mailchimp and how it is useful in Email Automation?
Along with email marketing, it also gives you many features to take your business online. You can also market your business easily with its help.
It is an All-In-One Marketing Platform, using which you can build relationships with people who are interested in your products and services. You can also nurture the people who have joined you through Mailchimp.
Features of Mailchimp:
Even if you are a small business owner, maintaining customer relations should be part of your marketing strategies. With the Marketing CRM feature, you can build relationships with your audience and understand them better. Using Signup Forms you can create Unlimited Free Forms. You can create attractive Pop-Up Forms for your website that can convert visitors into subscribers. With Segmentation you can divide your audience, what will happen is that whoever is interested in any of your products, will be sent emails related to this product.
Creative Tool:
In Content Studio, you can store all your creatives, templates, and other files in one place, share them with your team, and add them to any campaign in just a few clicks.
Creative Assistant works like AI for you. It easily creates creatives like images and infographics for you in just a few clicks and can also optimize them for many platforms.
Dynamic Content gives you the freedom to create and market content that increases engagement. Its best feature is that you can personalize the same email at different levels. Drag & Drop Feature also makes it user-friendly.
With Subject Line Helper, you can write engaging copies, which will increase the open rates of your emails. If Open Rates are good, it can be assumed that your subscribers are getting value.
Marketing Automation:
With Customer Journeys, you can create a scenario of how a customer will come from the start point to the endpoint. For this, Mailchimp already has many pre-built Journeys, which you can explore. We can understand Journeys as Email Sequence.
You can make your customers feel special with Date-Based Automation like Birthday Wishes and anniversary Wishes, this makes your CRM game much stronger.
Mailchimp offers 250+ Integrations. Integrations let you create an automated workflow by connecting Mailchimp to other Web Apps and services.
Benefits of Email Marketing Automation:
- Low Cost: One most important things is that it is low cost compared to other marketing companies. Here you do not have to pay any fee. You just need to find the right plugin or software to do Email marketing. With Badhiya software you can send thousands of emails simultaneously and promote your blog.
- Mail Target Fans: You only mail these to target fans and they are the people who have subscribed to your blog's newsletter. Whenever you send a mail, it must read your mail and you can also send information about your new post automatically if it is set to do so. If you have the opportunity to purchase an email ID, you can take the mail ID of the target audience according to your blog add it to your list and use it to mail. You can also get good results from this audience.
- Can Easily Create: You can create this list easily, that is, you do not have to do anything in it, you just have to keep in mind that you are not trying to irritate your subscribers by mailing, you should make a schedule. Then you mail as per the schedule.
- Easy to Track: You can also track who has opened the mail and who has opened the link given in it. I like this feature very much. If someone unsubscribes you, you will be informed about it and you can also know through email notification.