Google Search Console provides valuable insights into how your site is performing in search, including information on clicks, impressions, and the keywords that are driving traffic to your site. Using Google Search Console can help you understand how Google views your site and identify any issues affecting your site's visibility in search. It's an essential tool for any website owner looking to improve their site's performance in Google Search.
Download Now: Free digital marketing e-books [ Get your downloaded e-book now ]
Table of Content
What is Google Search Console?
How to Add Your Website
How to Set Up Google Search Console
How to Verify Ownership of Google Search Console
What is Google Search Console?
Google Search Console is a free web service provided by Google that allows website owners to check the indexing status of their website, as well as any potential issues that may affect their website's visibility in Google search results.
With Google Search Console, you can submit your sitemap to Google and monitor how your website is performing in the search results, including the number of clicks, impressions, and the average click-through rate for your website's pages.
You can also use Google Search Console to identify and fix crawl errors and to find and fix security issues such as malware or hacked content on your website.
How to Add Your Website
To add your website to Google Search Console, follow these steps:
section of your website's home page.Source: Safalta
- Go to the Google Search Console page (https://www.google.com/webmasters/tools/home).
- If you already have a Google account, sign in. If not, click on "Create account".
- Click on the "Add property" button in the top right corner.
- Enter the URL of your website in the "URL prefix" field and click "Continue."
- Select the "HTML tag" option in the list of verification methods.
- Copy the HTML tag provided.
- In your website's HTML code, paste the copied tag into the
- Save your changes and go back to the Search Console.
- Click on the "Verify" button.
- If the verification is successful, you will see a message saying that your website has been added to Google Search Console.
- Click on the "Go to property" button to start using Google Search Console for your website.
Note: If you are unable to add the HTML tag to your website, you can also verify your website through other methods, such as uploading an HTML file or using your Google Analytics or Google Tag Manager accounts.
In addition, you can also check out our CUCET English E-book- download for free.
How to Set Up Google Search Console
To set up Google Search Console, follow these steps:
- Go to the Google Search Console website (https://search.google.com/search-console).
- Click the "Start Now" button.
- Sign in to your Google Account. If you don't have one, you can create one for free.
- Choose the property type you want to add. You can choose between a website or an app.
- Enter the URL of your website or app and click "Continue."
- Verify your website ownership. There are several methods you can use to do this, including adding a DNS record, uploading an HTML file, or verifying through your Google Analytics or Google Tag Manager account.
- Once your website is verified, you can start using Google Search Console to monitor your website's performance in Google search results and make any necessary improvements.
Read more: What is Technical SEO in Digital Marketing? Your Complete Guide to get started
How to Verify Ownership of Google Search Console
There are several ways to verify ownership of your website in Google Search Console. Here are the most common methods:
- Add a DNS record: This method involves adding a specific TXT or CNAME record to your domain's DNS configuration. Once you've added the record, you can verify ownership in Search Console by selecting the "DNS verification" option and following the prompts.
- Upload an HTML file: With this method, you'll need to download a special HTML file provided by Google and then upload it to your website's root directory. Once the file is in place, you can verify ownership by selecting the "HTML file upload" option in Search Console and following the prompts.
- Use your Google Analytics or Google Tag Manager account: If you've already linked your website to a Google Analytics or Google Tag Manager account, you can use that account to verify ownership in Search Console. To do this, select the "Google Analytics" or "Google Tag Manager" option in Search Console and follow the prompts.
- Use your Google Search Console API key: If you're a developer, you can use the Google Search Console API to verify ownership of your website. To do this, select the "Search Console API" option in Search Console and follow the prompts.
Google Search Console is a great tool for checking website improvement and visibility with performance. How to predict the stats, and how to inter[ret which keyword is on ranking with its performance, Google search console is great to rescue with better results.
Grow your career in digital marketing: Click Here to Enrol Now
How do I fix crawl errors in Google Search Console?
Crawl errors occur when Google's search bots are unable to access or index the pages on your website. To fix crawl errors, you can try the following steps:
- Check for any broken links or pages on your website and fix them
- Check your robots.txt file to make sure it is not blocking Google's bots from accessing your pages
- Check for any server or hosting issues that may be preventing Google's bots from accessing your website
How do I improve my website's search ranking in Google Search Console?
There are several things you can do to improve your website's search ranking on Google:
- Use relevant and high-quality content on your website
- Use relevant keywords in your website's title and header tags
- Use alt text to describe images on your website
- Make sure your website is mobile-friendly
How often should I check the Google Search Console?
It is a good idea to check Google Search Console regularly, at least once a week, to monitor your website's performance and identify any potential issues. However, you should also check it anytime you make changes to your website, as this can impact your search ranking and visibility.