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Latest News on Digital Marketing
Read the entire news in brief. The following are today’s latest news on Digital Marketing which you must know;
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Singtel will sell its American digital marketing division for $239 million.
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To narrow its emphasis on core industries, Singapore Telecommunications said on Tuesday that it will sell its loss-making digital marketing division Amobee to London-listed Tremor International for $239 million.
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After Amobee, located in the United States, incurred an impairment charge of S$589 million ($424.90 million), Singtel began a strategic evaluation of the company last year.
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Due to lower advertising income, the division, which Singtel purchased in 2012 for $321 million, also posted negative core profitability in the second half.
2 Kapil Ohri is appointed Head of Performance Marketing at Tata Nexarc. -
In his new role as Head of Performance Marketing & Customer Success with Tata Nexarc, Kapil Ohri has joined Tata Business Hub. Ohri referred to the change as a "New Start" in a LinkedIn article.
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Ohri was previously Dabur India's Deputy General Manager and Head of Digital Marketing.
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3. Launching a digital marketing survey, LOCALiQ will publish the results.
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An exclusive poll has been launched by LOCALiQ, a division of Newsquest Media Group, which publishes the Daily Echo, to describe the condition of digital marketing in the UK.
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The UK-wide study project aims to comprehend how regional businesses there are changing their marketing plans.
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The survey's objectives are to find out what companies' goals are for the coming year and to identify the most crucial digital marketing activities.
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"LOCALiQ wants to learn how local businesses have dealt with and overcome these problems and identify the most significant digital marketing strategies moving ahead," says Nikki Broxup, director of marketing.
Also read:
Career Scope of Digital Marketing in India
Is Digital Marketing a Good Career?
4 Converge Digital Releases Emissions Tracking and Reduction Tool for Marketers
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Converge Digital, an Irish provider of ad technology, has introduced an online tool that it says may assist advertisers in calculating the carbon footprint of their digital advertising and taking steps to decrease it.
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The solution, which is included in the Converge Digital platform, aggregates and tracks the carbon emissions of digital advertising using information given by partner business Scope3 for marketers to view in a customized dashboard.
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Additionally, users of the application would be able to compare their performance to that of the rest of the industry and learn about ways to lessen the environmental effect of their digital marketing activities through local and international efforts to decrease or eliminate carbon from the atmosphere.
Stay tuned for more latest news and updates.
