What is broken link in Link building and how to fix it?

What is Broken link building?

Broken link building finds a niche resource that is no longer live, recreates a version of the content, and contacts the webmasters linking to that content asking them to replace the broken link with a new link. It's a tactic to create a resource. They add value to webmasters by helping them clean up their sites and the web in general while creating links to their sites. Find the dead page and ask the linker to replace the link with a valid page on your site. The idea is to do this because we don't want to send visitors to a dead resource.

Source: safalta

Learn how to fix the link via digital marketing.

With Broken Link Building you can:

Create a link to a page that already inherits permissions Create links within relevant content to support landing page visibility and growth. Take links that previously pointed to competitors (or at least related content) and use that power to drive your own SEO strategy. Complement other link-building tactics when the opportunity arises.

How to fix a broken link in link building?

The following steps can solve your problem:-

1. Find dead pages linked to

The best place to start a broken link-building campaign is usually to find dead pages that link to them. These are the web pages on related sites that previously earned links but have since been removed and are returning 404 errors. Simply put, links that can be landed using this tactic are pre-qualified as relevant and more likely to be.

2. Check Link Outlook

Many people, after finding a dead site with backlinks, jump right into creating a "similar" replacement site. This is an error for two reasons: Broken pages may not have proper backlinks. In this case, there is no point in taking the opportunity or creating an alternative page. You need to understand why people linked to the dead page in order to create a replacement page. This keeps your content and reach in sync and increases your success rate.

 

3. Recreate linked content

The starting point for creating relevant content is understanding what the dead pages are about. Discovering this can give you precise insight into why and what someone chose to link to previous content. Find a page on your site that covers this topic in sufficient detail. This is good as an alternative or alternative link. Create the content on your site that provides the same value as dead pages. It is important that someone has a solid reason to replace the broken link and can prove that the content on your site is as good as the original content.

4. Broken Link Building Outreach

Once you have your outreach list, you need to reach out to potential customers and convince them to replace broken links with links to your website. The registration method, especially your email address, is the key to success. 

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