Chat Marketing: A New Tour of Brand Enhancement

Safalta Expert Published by: Nikhil Pal Updated Thu, 21 Dec 2023 11:50 AM IST

Highlights

75% of customers prefer to text or chat with businesses. 80% of businesses say they want to implement chatbot automation in 2020. 53% of customers would rather chat with businesses to solve problems more quickly.

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In today's fast-changing world, businesses must always be in the know to stay connected to their customers. It's not that your product or service has to be the best, but it's also important that you connect with your customers in the fastest and most direct way.75% of customers prefer to text or chat with businesses. 80% of businesses say they want to implement chatbot automation in 2020. 53% of customers would rather chat with businesses to solve problems more quickly. 45% of those surveyed said the top reason is because it's most convenient to chat on apps they already use.

Source: safalta

There is also a new and planned technique coming out, which we call chat marketing. In this article, we'll look at the importance, uses, and how you can grow your brand using chat marketing.

Table of content


What is chat marketing
Benefits of Chat Marketing

Personal Experience
How Chat Marketing Works:
Uses of Chat Marketing:
 

What is chat marketing

Chat marketing is a process in which businesses and consumers communicate directly with each other, and this can be done through web chat, applications, or other messaging relationships. It is an effective way for a business to communicate more with customers and understand their needs. Chat marketing is available on various platforms and can also be done through automated bits, which are programmed to work according to a pre-defined set of rules.

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Benefits of Chat Marketing

Through chat marketing, a business can stay in touch with its customers instantly. This is a great way to provide them with immediate solutions to their problems and makes it possible to be the closest supporter to them.
 

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 Personal Experience

Chat marketing helps businesses provide a personalized experience to their customers. Consumers can share their needs and preferences directly, which can lead to better service.

Strong Brand Presence: Through chat marketing, a business can build an ongoing relationship with customers and help them maintain a strong brand presence.

Market Research: Chat marketing allows businesses to engage with their customers and can chat and listen to their feedback and streamers, which helps them conduct market research and help him stay on top of their offerings. 
 

How Chat Marketing Works: 

Chat Bits: Chatbots are automated processes that can be set up on websites or applications. These bits help to answer customers' queries immediately and help them access brand information. 

Android and iOS Applications: Android and iOS applications are also available for chat marketing, which can provide a medium to connect consumers directly with the brand. These applications allow users to send messages both offline and online.
Social Media Platforms: Chat marketing can also be used on social media platforms, allowing businesses to communicate directly with customers and address their queries and issues.
 

Uses of Chat Marketing:

Improvement in Customer Service: Chat marketing provides businesses with an elegant way to improve customer service. Customers get a quick response and their issues are resolved immediately, making them happier.

Direct support of brand needs: Through chat marketing, businesses can directly support the needs of customers and provide them with good service.

What is chat marketing?

Chat marketing involves using messaging platforms, chatbots, and other messaging tools to engage with customers, provide information, and promote products or services.

Why is chat marketing important?

Chat marketing allows businesses to communicate with their audience in real-time, providing a more personalized and interactive experience. It can enhance customer engagement, answer queries promptly, and drive conversions.

Which platforms can be used for chat marketing?

Popular platforms for chat marketing include Facebook Messenger, WhatsApp, Slack, and other messaging apps. Businesses can choose platforms based on their target audience and preferences.

How can businesses use chat marketing for customer support?

Chat marketing can be utilized for instant customer support by integrating chatbots that can answer common queries, provide information about products or services, and even escalate complex issues to human support agents when necessary.

How can businesses use chat marketing for lead generation?

Chat marketing can be used to capture leads by offering promotions, providing valuable content, and guiding users through a lead generation funnel. Chatbots can qualify leads and collect contact information for follow-up.

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