Digital Marketing Course Content for Beginners

The Digital Marketing Course Syllabus and Material for Beginners is a critical component of any digital marketing training. With the growing popularity of digital marketing, new people are becoming interested in this industry. These individuals take digital marketing courses to enhance their talents, with a primary focus on the digital marketing course curriculum and basic material. Those engaged in digital marketing should choose a course that includes a well-curated digital marketing course curriculum and content for novices.
 
What is Digital Marketing?

Digital marketing, often known as online marketing, is the marketing of companies via the use of the internet and other types of digital communication to interact with potential clients.

Source: SAFALTA.COM

This comprises text and multimedia messaging as a marketing channel in addition to web-based advertising, social media, and email.
What Is the Importance of Digital Marketing?

Brands may use digital marketing to reach their target demographic and advertise their product or service. While both conventional and digital marketing initiatives serve the same function, digital marketing allows businesses to target a more specific or niche clientele. Connecting with customers online helps to build a larger audience that likes your business. It's especially useful for small businesses, which may apply digital marketing strategies without the help of a marketing department or agency.
 
Aspects of Digital Marketing:

• Website Design and Development:

Companies develop websites to generate leads, boost customer reputation, and communicate marketing messages. Nowadays, every business, no matter how little, has a website. Due of its expanding relevance, the ideal course will teach you how to build a website using WordPress from the ground up. This module covers all components of a site and every function WordPress can do, as well as everything you need to know to build a website from the bottom up, including how to add content, install and activate plugin, and integrate design features into your website.  

• SEO:

To begin, SEO, or Search Engine Optimization, is the process of improving your website's ranking in search engines. SEO, for an instant, generates more organic and relevant traffic. This component of the digital advertising courses is critical since it determines the website's ranking. Moreover, SEO may be looked of as enhancing your website's visibility so that it reaches the correct audience. Additionally, when you rank at the top of the search results page, you can expect increased activity on your website, increased brand visibility, brand recognition, and conversions. Moreover, SEO Marketing is an important component of the Digital Marketing Course Material, as it will teach you SEO techniques and approaches. Finally, you can easily exploit your brand's online presence if you understand SEO-friendly domains, SEO-friendly designs, link building, smartphone SEO, and off-page and on-page SEO.
 

• Content Marketing:

Content Marketing focuses on marketing a product through content by providing unique, useful, relevant, and consistent material to attract a target audience. In the interest of marketing your goods to the buyer, your material should be both appealing and instructive.

• Social Media Marketing:

Social Media Marketing, is a method of leveraging social media to promote a company, business, or information. Search Engine Marketing (SEM) can be done naturally, paid-for adverts, or both at the same time. You may share your material on social media or build advertising and pay to target a specific audience. The most essential thing in both circumstances is to select the most appropriate social network for your persona, brand, product/service, or content.
Some of the main benefits of Social Media Marketing include the ability to get closer to your audience and the possibilities for engagement You may gain legitimacy with SMM when your audience spreads your work. You can additionally employ social media to communicate directly with your audience. As a result, they must be regularly kept up to date.  

• Search Engine Marketing:

Search Engine Marketing (SEM) is the paid promotion of a company's website by improving its exposure on a search engine's result page (SERP). The majority of the courses will educate you on how to conduct SEM operations using the Google AdWords platform. You will learn about the Google AdWords system and its algorithm, which determines how adverts rank on the SERP. After that, you'll learn how to utilize the Google Keyword Planner. You'll learn about search traffic, cost-per-click (CPC), customer lifetime value (CLV), and other metrics in this section. An advanced complete course will teach you how to develop a great ad text, URL, ad description, and more as part of the course module. Furthermore, email marketing is something in which every firm may participate. Notifications, marketing offers, newsletters, and event invites are all important components of email marketing.
   

• Web Analytics

This lesson will teach you how to use Google Analytics to track and evaluate the actions of website visitors.
Courses walk you through the whole Google Analytics interface, familiarizing you with analytics vocabulary such as bounce rate, page view, session time, and so on. You also will learn how to utilise Google Analytics to decipher audience, behavior, and acquisition information on a website. At the conclusion of the lesson, you'll understand how to follow a website visitor's progress through the conversion funnel and what information to glean from it.

 

• Email Promotion:

In layman's terms, email marketing is the practice of communicating business messages to present or future customers using electronic mail. This session will teach you about the many sorts of emails and how to construct an engaging email that will entice a customer to convert or take action.
Top-rated courses teach you how to segment your subscriber list and database depending on demographics, mode of acquisition, target group, and so on. Furthermore, the correct training will teach you how to automate emails and extract data from email campaign statistics.

• Affiliate Marketing:

Affiliate marketing is the technique through which you earn a commission when you promote the products of others. If you discover a product, enjoy it, and recommend it to others, you will receive a commission for doing so.

• Management of E-Commerce:

E-Commerce management is the act of overseeing an e-commerce shop and its operations in order to provide a favorable client purchasing experience. In this session, you will learn about e-commerce, its many varieties, and how to build an e-commerce website from the ground up. You will learn about e-commerce marketing, product keyword research, inventory management, supply chain management, packing, and shipping, selling on online platforms, uploading items to an online marketplace, and business procedures.
Modules Of Digital Marketing:

Module 1:
Marketing Research Overview

• Contrast Between Traditional and Digital Marketing Introduction to Marketing and Digital Marketing
• Why should you choose digital marketing over traditional marketing?
• Possibilities for Employment in Digital Marketing
• Examples of Digital Marketing Case Studies

Module 2:
Introduction to Website Building

• Websites: An Overview
• Website Categories
• Introduction to Domain, Server, Protocol, and SSL

Design and Development

• WordPress Introduction and Configuration
• Theme and Plugin Installation
• Blogspot Websites WordPress Website Design

Module 3:
Search Engine Optimization:

• How Does Google Search Work?
• An Overview of Search Engine Optimization
• SEO Types SEO 
• Case Study 
• On-Page SEO

An Overview of On-Page SEO:

• Optimization of Meta Tags (Meta Title, Meta Description)
• Image Alt Text, Header Tags, Anchor Text, and Internal/External Linking are all examples of content optimization.
• Optimization of Crawling and Indexing (Robots.txt, Sitemap.xml)
• Keyword Research Overview Keyword Research Tools

Off-Page:

• SEO Overview of Off-Page
• SEO Backlinks
• Link-Building Varieties of Backlinks
• Link-Building Techniques Based on Content

Google Search Console:

• Overview of Google Search Console
• Configuration of Google Search Console
• KPIs for Google Search Console
• Analysis and Reporting of Organic Data

 
Introduction to Module 4:
Content Writing

• Fundamental Writing Skills
• How to Find Popular Content Ideas

Writing Capabilities:

• Identification of Duplicate Content
• Guest Posting
• Content Cluster

Module 5:
Social Media Marketing:

• Introduction to Social Media
• An Overview of Popular Social Media Sites
• Case Studies in Social Media Marketing

Facebook:

• Facebook's Integration
• Meta Business Suite
• Creating and Sharing Groups
• Page Creation and Optimization on Facebook

Instagram:

• Creating and Optimizing an Instagram Professional Profile
• Suggestions for Content and a Profile Grid
• Ideas for Reels, Hashtags

Twitter:

• Twitter Profile Development and Optimization
• Retweets and Growth Suggestions

LinkedIn:

• Create and Optimize Your LinkedIn Profile
• How to Set Up a LinkedIn Company Page
• How Can You Expand Your LinkedIn Connections?

YouTube:

• YouTube Maker Studio: An Introductory
• YouTube Channel Development and Optimization
• What is the best way to upload and optimise videos on YouTube?

Canva:

• Canva's Creative Designing Concept
• How Do I Make Graphics

An Overview of Social Media Advertising

• Structure of Paid Advertisements
• KPIs for Meta Ads Manager Social Media Advertising
• Advertising on Facebook
• Instagram advertisements

Module 6:
Search Engine Marketing

• Search Engine Marketing Overview
• Google Ads Concept
• Discuss the many types of advertisements.
• Bidding Strategies Explained

Ad Design:

• KPIs in Google Ads: Introduction to Ad Campaign Structure
• Creating Google Search Ads
• Making Google Display Ads
• Creating Google Video Ads
• Types of Keyword Matches

Module 7:
Analytics and Attributes

• Google Analytics Overview of Google Analytics
• Setting of a Google Analytics Account
• Google Analytics Key Performance Indicators
• Reporting and Analysis of Online Traffic

Module - 8:
Monetization

• Google AdSense Overview of Google AdSense
• Creation of a Google AdSense Account
• How to Get AdSense Acceptance

Affiliate Promotion

• Affiliate Marketing Explained
• Create an Amazon Affiliates Account
• Add Affiliate Links and Advertising to Your Website

Module 9:
Email Marketing:

• Introduction to Email Marketing
• Method of How Email Marketing
• Aids Business Growth

Process:

• Establish a Professional Email Account
• Email Marketing Templates
• Content for Bulk Emails

Module 10:
Placement Help

• Job Preparation and Resume Development
• How to Find Digital Marketing Jobs
• Build Naukri, Indeed, and Foundit Freelance profiles.

Freelancing:

• An Overview of Freelancing

• How to Look for Freelance Employment
• Build Freelancer, Upwork, and Fiverr profiles.

• Whatsapp Channel