Digital Marketing Executive jobs: Work Experience, Skills, Salary and Vacancies

Safalta Expert Published by: Aditi Goyal Updated Mon, 08 May 2023 06:48 PM IST

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The company's digital marketing strategies are the responsibility of those with a career in digital marketing executive. The campaign's conception, planning, execution, estimation, and optimization are all done with their input. They must therefore be skilled with various digital marketing platforms. To accomplish the specific company goals of the Head of Marketing, which include expanding online marketing and generating leads, client engagement, and conversions, the digital marketing executive's roles and responsibilities include close collaboration with the organizational marketing department and digital partners. To become an executive in digital marketing, students can study digital marketing and marketing management.

There are numerous career paths covered by the expanding, diverse field of digital marketing.

Source: Safalta.com

Effective digital marketing strategies and techniques can be developed with the help of each job function. Building brand awareness, promoting business services or products, and increasing conversions are the goals and objectives of those who choose a career in digital marketing, which is similar to those of a marketing professional. In contrast to traditional marketing firms, people who choose careers as digital marketing executives effectively communicate through the use of appropriate technology platforms.


Work Experience:

For the position of Digital Marketing Executive, no experience is necessary. But in order to work in digital marketing, you typically need a bachelor's degree in marketing or a closely related field, as well as relevant work experience. Employers typically look for applicants with at least 2-3 years of experience in digital marketing, preferably in a comparable sector or size of business.

Prior campaign management, marketing strategy development, and team management experience is highly preferred. The candidate's work history ought to demonstrate their prowess in formulating and carrying out marketing plans and campaigns, assessing performance indicators, and liaising with customers and coworkers.

Executives in digital marketing are expected to have a thorough understanding of digital marketing channels like social media, email marketing, paid advertising, SEO, and content marketing. Additionally, they should have knowledge of how to use platforms, such as CRM, CMS, and marketing automation software.
 
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Skills:

For their positions to be successful, digital marketing executives need a variety of skills. Some of the most important and sought-after skills include the following:
  • Analytical abilities: Executives in digital marketing must be able to evaluate the success of marketing campaigns using a variety of software programs, including Google Analytics, SEMrush, etc. They ought to be capable of using data to gain insights and make wise decisions.
  • Communication skills: To interact with team members, management, clients, and vendors effectively, digital marketing executives need to have excellent communication skills. They ought to be able to clearly express marketing plans and strategies.
  • The ability to manage multiple campaigns and projects at once requires project management expertise from digital marketing executives. They must have the capacity to organize work into priorities, control deadlines, and guarantee that deliverables are made on time.
  • The ability to think creatively and innovatively is a requirement for digital marketing executives who want to develop fresh marketing strategies and initiatives. They ought to have the capacity to think creatively and create marketing plans that distinguish themselves from the opposition.
  • Thinking strategically is a skill that executives in digital marketing need to be able to use to create successful marketing plans and strategies. They must be able to evaluate market trends, spot opportunities, and coordinate marketing initiatives with corporate goals.
  • Technical proficiency is a requirement for using marketing platforms and tools like CRM, CMS, and marketing automation software, which are used by digital marketing executives. They should be knowledgeable about the newest developments and trends in digital marketing.


Vacancies:

There are many job opportunities for digital marketing executives in this rapidly expanding field. Technology, healthcare, finance, e-commerce, and retail are some of the leading sectors that employ executives in digital marketing.

1. Coox Online is seeking a Digital Marketing Executive in Noida who has 0 to 3 years of experience and is seeking a hybrid position with a salary of 3-3.5 Lacs P.A. Please visit naukri.com for more details.

2. Digital Marketing Executives with 0 to 3 years of experience are being sought by Yogpath Wellness in Delhi and the National Capital Region for a salary of 1.5 to 3 lacs per annum. Please visit naukri.com for more details.

3. In Thane, Digitalb Llp is looking to hire a Digital Marketing Executive with 0 to 1 year of experience for a salary of 2-4 Lacs P.A.

More positions for digital marketing executives like these are available, and you can search job boards, social media sites, and company websites to find them.
 
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Salary

With less than three years of experience, an Entry Level Digital Marketing Executive can expect to make an annual salary of 2.7 Lakhs. While an experienced Digital Marketing Executive with 10-20 years of experience earns an average salary of 6.5 Lakhs per year, a mid-career Digital Marketing Executive with 4–9 years of experience makes an average salary of 4 Lakhs annually. A digital marketing executive can make up to 5.0 lakhs rupees ($41.7 thousand) per year in the highest salary range.  Finally, it should be noted that executives in digital marketing are essential to the development and implementation of digital marketing plans for companies. For them to be productive in their jobs, they need a mix of education, training, and experience. Employers typically look for applicants with at least 2-3 years of experience in digital marketing, preferably in a comparable sector or size of business. Digital marketing executives are expected to have a thorough understanding of digital marketing channels, excellent communication skills, project management skills, innovation and creativity, strategic thinking abilities, and technical skills. Executive-level positions are more likely to consider applicants with a track record of success in digital marketing.
 

What is the role of a digital marketing executive?

A digital marketing executive is responsible for developing and executing digital marketing strategies to drive business growth and revenue. They are in charge of managing digital marketing campaigns, analyzing data, and using various marketing channels such as social media, email marketing, SEO, and paid advertising to reach target audiences and drive conversions.
 

What qualifications do I need to become a digital marketing executive?

Most employers require a bachelor's degree in marketing or a related field, along with relevant work experience. A master's degree in marketing or digital marketing can also be beneficial. Additionally, digital marketing executives should have experience in managing digital marketing campaigns and using various marketing tools and platforms.
 

What skills are important for a digital marketing executive?

Digital marketing executives should have a range of skills including excellent communication skills, project management skills, analytical skills, creativity, strategic thinking, and technical skills. They should also have a strong understanding of digital marketing channels and be familiar with marketing tools and platforms.
 

What experience is required to become a digital marketing executive?

Employers generally look for candidates who have at least 2-3 years of experience in digital marketing, preferably in a similar industry or company size. Prior experience in developing and executing marketing strategies, managing campaigns, and using marketing tools and platforms is highly desirable.
 

What is the salary range for a digital marketing executive?

An Entry Level Digital Marketing Executive with less than three years of experience earns an average salary of ₹2.7 Lakhs per year. A mid-career Digital Marketing Executive with 4-9 years of experience earns an average salary of ₹4 Lakhs per year, while an experienced Digital Marketing Executive with 10-20 years of experience earns an average salary of ₹6.5 Lakhs per year.
 

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