Whitespark is a digital marketing software company that provides tools and services to help businesses improve their online visibility and attract more customers. With a focus on local search engine optimization (SEO), Whitespark's products and services are designed to help businesses improve their local search rankings, manage their online reputation, and drive more traffic.
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Whitespark: What and Why?
Whitespark: What and Why?
Whitespark is a digital marketing software company that offers tools and services to help businesses improve their online visibility and attract more customers. The company specializes in local search engine optimization (SEO) and offers a range of products and services designed to help businesses improve their local search rankings, manage their online reputation, and drive more traffic to their websites.
Local SEO is critical for businesses because it helps them reach potential customers who are searching for products and services in their local area. With the rise of mobile search, local SEO has become increasingly important, as consumers are more likely to search for businesses while on the go. According to Google, 46% of all searches have a local intent, and 72% of consumers who search for local businesses visit a store within 5 miles of their location. This makes local SEO a critical component of any business's digital marketing strategy.
Whitespark offers a range of tools and services to help businesses improve their local SEO and drive more traffic to their websites. Here are some of the key features and benefits of Whitespark:
- Local Citation Finder
Whitespark's Local Citation Finder is a tool that helps businesses improve their local search rankings by identifying high-quality citation opportunities. Citations are mentions of a business's name, address, and phone number (NAP) on other websites, such as online directories and review sites. Google uses citations to verify the accuracy of a business's NAP and to determine its relevance to local search queries.
The Local Citation Finder helps businesses find high-quality citation opportunities by searching through Whitespark's database of over 1,000 online directories and review sites. The tool allows businesses to search for citations based on their industry and location and provides detailed information about each citation opportunity, including the domain authority of the site, the cost of the citation (if any), and the submission process.
By using the Local Citation Finder, businesses can improve their local search rankings and attract more customers to their websites.
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- Reputation Builder
Whitespark's Reputation Builder is a tool that helps businesses manage their online reputation by soliciting and managing customer reviews. The tool allows businesses to send automated review requests to their customers and provides a dashboard for managing and responding to reviews.
Online reviews are critical for businesses because they help establish trust and credibility with potential customers. According to a survey by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations, and 57% of consumers will only use a business if it has 4 or more stars.
The Reputation Builder helps businesses solicit more reviews by sending automated review requests to their customers via email or SMS. The tool also provides a dashboard for managing and responding to reviews, allowing businesses to quickly address any negative feedback and improve their online reputation.
- Local Rank Tracker
Whitespark's Local Rank Tracker is a tool that helps businesses track their local search rankings and monitor their competitors. The tool allows businesses to track their rankings on Google Maps and Google Search, as well as on Bing, Yahoo, and other search engines.
Tracking local search rankings is important for businesses because it allows them to identify opportunities for improvement and monitor the effectiveness of their SEO efforts. The Local Rank Tracker also allows businesses to monitor their competitors' rankings, providing valuable insights into their local SEO strategy.
The Local Rank Tracker provides detailed reports on a business's search rankings, including information on their ranking position, visibility score, and local pack placement. The tool also allows businesses to track their rankings by keyword and location, providing granular insights into their local search performance.
- Google My Business Audit
Whitespark's Google My Business (GMB) Audit is a service that helps businesses optimize their Google My Business listing. Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Maps and Google Search. Optimizing a GMB listing is important for businesses because it helps improve their visibility in local search results and provides potential customers with important information about their business.
The GMB Audit analyzes a business's GMB listing and provides recommendations for improving its visibility and accuracy. The audit includes a comprehensive review of the business's information, such as its business name, address, phone number, website URL, and categories, as well as a review of the business's photos, reviews, and posts.
The GMB Audit also provides recommendations for improving the business's visibility in local search results. This may include optimizing the business's listing for relevant keywords, adding additional categories to the listing, and responding to customer reviews.
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- LocalSpark
LocalSpark is Whitespark's managed local SEO service. This service is designed for businesses that want to outsource their local SEO efforts to a team of experts. LocalSpark includes a range of services, including citation building, review management, on-site optimization, and local link building.
The LocalSpark service starts with a comprehensive audit of the business's online presence, including its website and GMB listing. The Whitespark team then develops a customized local SEO strategy for the business, which may include optimizing their website for local search, building high-quality citations on relevant directories, and managing their online reviews.
One of the key benefits of LocalSpark is that it allows businesses to focus on running their business while the Whitespark team handles their local SEO efforts. The LocalSpark service also provides regular reporting and communication, allowing businesses to stay up-to-date on their local search performance.
In conclusion, Whitespark is a digital marketing software company that specializes in local SEO. The company offers a range of tools and services designed to help businesses improve their local search rankings, manage their online reputation, and drive more traffic to their website. With features such as the Local Citation Finder, Reputation Builder, Local Rank Tracker, GMB Audit, and LocalSpark, Whitespark provides businesses with the tools they need to succeed in local search. By improving their local SEO, businesses can attract more customers to their websites and grow their customer base.
