Technical SEO has become a crucial component of any successful online presence in the digital landscape of 2023. In order to increase a website's search engine visibility and guarantee a positive user experience, it involves optimizing various technical aspects of that website. Let's look at the data that clarifies the importance of technical SEO in the current digital environment.
Source: Safalta.com
The top technical SEO statistics for 2023 are listed below:
- With more than 90% of all search queries being handled globally, Google is still the most popular search engine.
- Google currently handles more than 3.5 billion searches every day and 1.2 trillion searches annually globally.
- 53% of all website traffic is generated organically.
- 93% of online activities begin with a search engine (primarily Google images, searches, and maps).
- Four or more words are present in 50% of all search queries.
- While paid search only accounts for 27% of website traffic, organic search generates 53% of it.
- Google controls 85.55% of the market for search engines worldwide.
- 75% of users never scroll past Google's first page.
- Over 200 factors are used in Google's rankings.
- Google's top organic result typically receives 28.5% of clicks.
- Mobile devices are used by 92.1% of internet users to access the web.
- The average organic traffic to articles with 7 or fewer words in their H1 is 36% higher than that of articles with 14 or more words in search.
- If a brand appears multiple times in search engine results, 50% more visitors are likely to click on that result.
- Less than 10 searches are made for 92% of keywords each month.
- On average, the top organic result on Google contains 1400–1500 words.
- Companies that have a dedicated blog post receive 55% more traffic than those that don't.
- User disregard rates for paid advertisements range from 70 to 80 percent.
- Globally, mobile devices account for 54.4% of website traffic.
- An internet user will search for something on Google typically 3 to 4 times a day.
- Google processes 8.2 billion searches each day.
- Every second, Google processes 99,000 searches.
- To date, Google Lens has received more than 1 billion queries. Over 100 languages are supported by Google Lens.
- On average, a user visits 8.79 pages while using Google.
- Before leaving Google, 28.23% of users only visit one page.
- The top two Google searches are for Facebook and Youtube.
- Google receives a large portion of its traffic (26.56%) from the US.
- 94.47% of traffic is directed to Google. Google receives 2.56% of its traffic from social media.
- 27% of people using mobile devices worldwide use voice search.
- Voice assistants are used at least once per month by 39.4% of internet users in the United States.
- 20% of all online searches are voice searches.
- 58% of consumers used voice search to look up local business information.
- Voice search results from HTTP websites make up 70.4% of the total.
- 40% of adult users use voice search on a daily basis.
- 75% of US households will have a smart speaker by 2025.
- With more than 38% of the market, Alexa is the most widely used virtual assistant in the US.
- The usage of voice assistants will reach around 8 billion by 2023.
- According to a Statista report from June 2021, Amazon has a 69% market share of smart speakers in the United States.
- 28% of people who voice search then call the business.
- Voice search is used by 51% of people to find restaurants.
- Google voice search result pages typically contain 2,312 words.
- One-fourth of smartphone users between the ages of 16 and 24 use voice search.
- The age group of 26 to 35 is where smart speakers are most popular.
- In the US, there are almost 91 million smart speakers. In 2023, it is predicted that there will be 95 million people.
- Nearly one-third of all mobile searches have a location component.
- In 28% of local searches, a purchase is made.
- Around 45% of customers worldwide will buy something online and pick it up later in a physical store.
- 46% of Google searches have a local search intent.
- Mobile devices account for roughly 55% of global website traffic.
- 80% of the top-ranked websites are mobile-friendly.
- By 2023, internet sales on mobile devices will surpass those on desktop.
- 20% of marketing email campaigns are not mobile-optimized.
- Within 24 hours, 88% of mobile device local business searches result in a call or visit.
- 51% of smartphone users found a new business or product while conducting mobile searches.
- More than 30% of mobile searches are done before entering a store.
- 43% of users will use their mobile phones to do an internet search while they're in a store.
- According to 69% of mobile phone users, a website that provides quick answers increases their likelihood of making a purchase.
- A search engine is used daily by 87% of mobile phone users.
- 90% of smartphone users are unsure about which brand to purchase.
- A mobile device is responsible for 1/3 of email clicks.
- In comparison to desktops, where the top organic listing receives 19.3% of clicks, mobile devices generate 27.7% more clicks.
- 20% of all mobile phone searches are currently voice searches.
- Email optimization for mobile devices is the second most common strategy used by email marketers to boost performance.
- A company with a poorly optimized mobile website will not be recommended by 57% of users.
- High-quality link building contributes 30% of your page's overall score to Google.
- The value of a single link from a high-quality domain will outweigh the value of multiple links from low-quality domains.
- No backlinks are pointing to more than 65% of web pages.
- When compared to short-form content, long-form content receives 77.2% more backlinks.
- Businesses that have blogs have 97% more links pointing to their website.
- The factor with the strongest association with Google rankings, according to a Backlinko analysis, was the quantity of URLs pointing to a page.
- Every month, 5% to 15% more do-follow backlinks from new domains are added to the top-ranking page in SERP.
- A backlink from a website with low domain authority typically costs $150, whereas a backlink from a website with high domain authority typically costs $1,000.
- In 62% of Google searches conducted globally, videos are found.
- The use of video in digital marketing campaigns, according to 49% of marketers, results in faster revenue growth.
- A landing page with a video has a 53% higher chance of appearing on Google's first page.
- Compared to just text posts, blogs with videos get three times as many inbound links.
- In the United States, 85% of all internet users watch videos at least once per month, and 86% of clients say they would like to see more videos from the companies they patronize.
- A 157% increase in traffic and more backlinks are given to posts with videos.
- Videos are the most effective type of content for ROI, according to 51% of marketers polled on WordStream.
- More than one billion hours of YouTube videos are watched every day.
- On YouTube, videos that increase subscriber count typically have higher rankings.
- The popularity of short videos is rising.
- Globally, 75% of all video plays occur on mobile devices.
- Each month, 2 billion users engage with Instagram's reel feature.
- 77% of people said that watching a brand's customer feedback video influenced their purchasing decisions.
- 64% of customers made a purchase after watching marketing videos on social media.
- The first-page videos on YouTube are typically 15 minutes long.
- At least one image can be found on 97% of the websites that appear on Google's first page.
- With over 10,000 searches per month, more than 29% of search terms have three or more words.
- Over 67% of all clicks are from the top five organic search engine result pages.
- Sixty percent of the websites on Google's first page are three years old or older.
- A blog post or article update on your website can increase search traffic by up to 146%.
- Less than 10 searches per month are made for 92% of keywords.
- 18% of users conduct another search before selecting any of the outcomes from their initial inquiry.
- Mobile optimisation is one of the top technical SEO strategies used by 25% of businesses.
- Half of users are more likely to click on a product if it appears frequently in SERPs.
- The average amount of organic traffic for blog posts with seven or fewer words in their H1 tag is 36% higher than for posts with fourteen or more words.
- 1.1 billion mobile phone users will use voice search technology on a weekly basis in the near future.
- Google image search results have an average click-through rate of 0.21%. Additionally, it's significant to note that this rate varies considerably across industries.
- Artificial intelligence will be extremely important in SEO, much like voice search.
- The direction of the future is long-form content and short-form video.