6 Ways that will change the way you think about artificial intelligence in digital marketing

AI is rapidly transforming digital marketing, and marketers who embrace AI are seeing significant results.

1. AI adoption in digital marketing

According to a recent survey, 63% of marketers are already using AI in some form, and another 23% plan to start using it in the next year.

2. AI use cases in digital marketing

Content personalization, predictive analytics, and customer segmentation are the most popular use cases, followed by automated marketing tasks and ad optimization.

3. AI's impact on marketing ROI

A study by Forrester found that companies that use AI are twice as likely to report above-average marketing ROI.

4. AI's impact on customer experience

A study by IBM found that 80% of consumers are more likely to do business with companies that use AI to personalize their experiences.

5. AI's impact on marketing productivity

A study by Salesforce found that marketers who use AI are able to save an average of 10 hours per week.

6. The future of AI in digital marketing

A study by PwC found that 86% of CEOs believe that AI will have a significant impact on their industries over the next five years.

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