Old VS Insta Algorithm

Comparison of Features - Old Instagram

Algorithm vs. New Instagram Algorithm

Content Prioritisation

Old Algo- Limited recommendations based on user activity 

New Algo- Personalized recommendations based on user preferences 

Explore Page Recommendations

Old Algo- Limited recommendation based on user activity 

New Algo- Personalized recommendations based on user preferences

Engagement Metrics

Old Algo- Like and Comments

New Algo - Likes, Comments, Shares, Saves, and Time spent

Discoverability

Old Alogo- Relies on hashtags and user exploration 

New Algo- Improved discoverability through tailored recommendations 

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