Pay Per Click

PPC Checklist to keep on top of the key areas of your campaign for greater success. 


Outline: Key Performance Indicators (KPIs)

Budgets: Set spend and cost per click (CPC)



Budgets: Check Spend vs. Conversions.

Movers: Click-through Rate (CTR) & Acosta Changes.


Position: Click Performance top vs. side 

Rebalance: refine any performance anomalies

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