About Digital Marketing
- Digital Marketing is nothing but promoting your business digitally, i.e., through social media, search engines like Google, Bing, etc., emails, smartphones etc.
It offers a number of benefits like fast-paced marketing, only marketing to a target group or audience in a cost-effective way, and the biggest advantage of digital marketing is the power to analyse the results. The campaigns are measurable in terms of reach, impressions etc. It also offers the option of personalised marketing to increase brand awareness. With social media, you can open up to your customers and start a dialogue or a conversation by solving customer complaints and also marketing their new offerings. This builds brand equity and loyalty.